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Scripps Networks is beginning to distribute video of some of its most popular shows under a partnership with YouTube (take a look at HGTV’s section here). Similar to the CBS revenue-share deal, Scripps can sell its own ads on YouTube.
6 comments May 18th, 2008
“On average, the networks are off the mark by 10% from last year in total viewers and off 17% in the 18- to 49-year-old demographic,” reports TV Week. Some speculate that viewers who got out of the habit of watching broadcast TV during the writers strike are taking longer than expected to gravitate back to the tube. Others might say it’s due to the explosion of media options. Or the lack of “must-see” network TV programming. Or it’s just a fluke. Whatever the theory, the drop is dramatic and the timing (upfronts) couldn’t be worse.
6 comments May 18th, 2008
The show is several million dollars short, and it may reflect a larger issue for PBS. Explains Elizabeth Jensen in the NY Times: “Public television’s model — soliciting long-term commitments — is also increasingly out of step with the changing needs of corporations, which no longer sponsor public television programs for purely philanthropic reasons.”
8 comments May 18th, 2008
But this time, Microsoft says it’s open to collaboration that would “involve a transaction with Yahoo but not an acquisition of all of Yahoo.” Explains the Wall Street Journal (paid sub. req):
“According to people familiar with the matter, Microsoft has proposed to Yahoo a deal related to advertisements that run next to Internet search results, a large business that is dominated by Google Inc. The move by Microsoft appears to be an attempt to stop Google from entering a search-related deal with Yahoo that’s now under discussion and could be announced in coming days.”
Adds the NY Times, “Microsoft’s hastily revived effort to reach some kind of deal with Yahoo seems to suggest that the software giant has doubts about whether it can achieve those goals on its own.” Microsoft’s statement, by the way, makes it clear it reserves the right to make a new offer to acquire Yahoo.
3 comments May 18th, 2008
CBS will get a “first look” at projects from EQAL, the production house behind LonelyGirl15 and KateModern. They’ll also work with CBS writers to create series tie-ins, reports Broadcasting & Cable. EQAL recently landed $5 million in funding which includes an investment from Marc Andreessen.
2 comments May 18th, 2008
In the wake of difficult layoffs at the Seattle Times, the newspaper’s executive editor has published a column to respond to readers’ concerns. Interesting.
7 comments May 18th, 2008
