May sweeps sees record low ratings
Cory Bergman May 18th, 2008
“On average, the networks are off the mark by 10% from last year in total viewers and off 17% in the 18- to 49-year-old demographic,” reports TV Week. Some speculate that viewers who got out of the habit of watching broadcast TV during the writers strike are taking longer than expected to gravitate back to the tube. Others might say it’s due to the explosion of media options. Or the lack of “must-see” network TV programming. Or it’s just a fluke. Whatever the theory, the drop is dramatic and the timing (upfronts) couldn’t be worse.
6 Comments Add your own
1. Anonymous | May 19th, 2008 at 2:34 am
Bicycles. I’m nice outside. Graduations. People got lives.
I noticed our local bar is doing brisk business too.
2. Anonymous | May 19th, 2008 at 2:35 am
It’s! I don’t know if that true about me, and I sorta doubt it.
3. wtf Anonymous? | May 19th, 2008 at 10:01 am
Bicycles, Good Weather, Graduations and Bars have been around for a long time.
4. Anony Mouse | May 19th, 2008 at 11:29 am
So has bad television.
5. oakling | May 19th, 2008 at 12:03 pm
plus, don’t they still struggle with counting DVRed/Tivoed shows? because I don’t care how exciting the episode is, it can sit on my DVR and wait for my schedule.
6. discreet_chaos | May 19th, 2008 at 3:44 pm
I’d have to say that the strike, shortened season and the lack of compelling storylines all have to be a factor, but I just commented to my wife the other night that I now watch more tv online than I do on the set. I just wish everything was available as a stream.
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