“On average, the networks are off the mark by 10% from last year in total viewers and off 17% in the 18- to 49-year-old demographic,” reports TV Week. Some speculate that viewers who got out of the habit of watching broadcast TV during the writers strike are taking longer than expected to gravitate back to the tube. Others might say it’s due to the explosion of media options. Or the lack of “must-see” network TV programming. Or it’s just a fluke. Whatever the theory, the drop is dramatic and the timing (upfronts) couldn’t be worse.


