Iger urges networks to embrace VOD
Cory Bergman May 29th, 2008
At an industry conference, Walt Disney Co. CEO Robert Iger urged television programmers to move higher-quality content to video-on-demand. “If you’re not in that space, you’re going to get marginalized,” he said.
5 Comments Add your own
1. Steve | May 29th, 2008 at 10:41 am
And where do OTA broadcasters fit into this plan?
2. liz foreman | May 29th, 2008 at 12:19 pm
Embrace the now! I already use VOD on a regular basis. What I’m REALLY waiting for is interactive TV. There are just ENDLESS, fun programming ideas for this. This is what I want in my house.
3. Rocker | May 29th, 2008 at 12:37 pm
Steve: Good question, but what makes you think OTA broadcasters really deserve a piece of this entertainment pie? I know business-wise we’ll beat our breasts at the big bad networks and take a run at it, but hopefully we’re not kidding ourselves that this kabuke show is where our future really lies.
p.s. Although I think TV stations could have a nice little revenue stream editing together DVDs of their coverage of major local events (home team victory parade, year in review, Pope’s visit, etc.) and selling them through local retail channels…probably eventually a local VOD play there too. You could start with footage you mostly already have, so it’s an editing/VO job…eventually grow it to the point where you’re producing specifically for this purpose. ABC News has a very nice little sideline business producing DVDs like this.
4. Rocker | May 29th, 2008 at 12:40 pm
Expanding on my previous post…”networks” aren’t really the enemy of the OTAs anyway…if you really think about it, they’re ultimately at greater risk of being disintermediated out of business than we are. Arguably, locals have alternatives…expanded local news & info programming…local entertainment?!? programming, etc. What’s the future though of a linear broadcast network in an on-demand world? Even in the good old days, only one or two networks were profitable at any point in time. Local TV is still a good margin business, albeit one at a crossroads.
5. Anonymous | May 30th, 2008 at 2:52 pm
Oh, MARVELEOUS! I only wanted to watch crap for free anyway.
Thank you, Dizzy…I owe my life to you!
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