Finding a news application for BrandTags
Liz Foreman June 2nd, 2008
BrandTags runs off of a simple idea: users enter a keyword or phrase to help generate a tag cloud for a brand. With 600,000+ tags so far, here are some results: Fox News, NYT, Google, Oprah, NPR, ESPN.
I think this would be an excellent “sticky” toy (get people to browse just a bit longer) for hyperlocal sites. Start folks off with a list of local landmarks and the clouds would build over time.
(via AdverGirl)


4 Comments Add your own
1. Anonymous | June 2nd, 2008 at 9:47 pm
That site is just begging to be attacked by a biased group of blog readers.
2. Kerry | June 3rd, 2008 at 2:36 am
I think this is a great idea, that could make someone a lot of money, but…. Has anyone else noticed that Noah Brier is using Flickr to host the images? And, he doesn’t mention Flickr at all, or provide a link back to the original Flickr page?
Because the Flickr Community Guidelines state:
“Your account will be terminated if we find you using it to host graphic elements of web page designs, icons, smilies, buddy icons, forum avatars, badges, and other non-photographic elements on external web sites.”
They also say, “Don’t use Flickr for commercial purposes.” I think he’s breaking both rules here.
3. discreet_chaos | June 3rd, 2008 at 4:47 pm
Last week, Defamer linked to something with the same design/functionality, except it revolves around celebrity names.
Anonymous’ “biased blog readers” have already gotten ahold of the celebrity edition and though I haven’t played with it since last week, I remember that pretty much everyone had something derogatory in big letters. In fact, the Defamer pointer made reference to the “billboard-sized” descriptor under Sarah Jessica Parker.
(Click my name for the celeb edition)
4. Liz Foreman | June 3rd, 2008 at 6:45 pm
haven’t visited defamer in weeks, if not months. good to know, discreet!
regarding the comments, why don’t they add a dirty word filter? that seems easy enough. beyond that, there could be those little “report” links somehow built in so folks could report/remove the nasty comments.
i know they’d completely ruin the interface, but there’s always captcha…
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