MSN taps Hollywood for entertainment site

MSN has teamed up with two former top TV executives to create, program and sell a new destination entertainment site within the MSN portal, reports the NY Times. Gail Berman (formerly of Paramount and Fox) and Lloyd Braun (ABC and Yahoo), who have formed a production company together, are tasked with creating the new site. One of BermanBraun’s hallmarks is integrating advertising into content, so it will be interesting to see the finished product. The new site is slated for early 2009. (Full disclosure: Microsoft owns half of msnbc.com, my employer).