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After the Games begin, the games will begin

Posted by Don Day on June 8, 2008

The rights for the 2014 and 2016 Olympic Games will be up for bid soon – and ESPN and Fox are expected to jump in the bidding war, along with NBC. Digital rights will likely be a big part of the haggling this time. The 2008 Games will be the first to have live events streamed online. Also, NBC is 80% to its goal for the 08/08/08 Beijing games – and NBCU folks say they’ll likely break records.