New iPhone with GPS, AP unveils local app
Cory Bergman June 9th, 2008
As many of the rumors suggested, today Steve Jobs took the wraps off a brand new 3G iPhone with built-in GPS and Microsoft Exchange support. And the price? Just $199 for the 8GB model and $299 for the 16GB model. Launch date is July 11th. Very, very cool. Explains TechCrunch, “Jobs claims that the 3G network approaches the speed of WiFi. What is really going to be a game-changer, though, is the higher speed in combination with the GPS chip, which will open up a whole slew of location-aware apps.” Make sure you watch the iPhone mapping demo linked on this page.

The third-party applications range from Slingplayer (watch TV on your phone) to MLB.com (stats and video highlights) to the Associated Press. The AP app is an update of its AP Mobile News Network launched in May. With the new location-awareness functionality, it will filter news based on your location and encourage users to upload tips and photos directly to the AP. (It’s unclear how the AP’s affiliated members play into this).
Apple has blown the roof off mobile, folks. More later…
Adds Michael Goetz in comments: “I wonder how the local AP affiliates that have WAP sites will feel about a localized mobile AP that supports UGC. It would be nice if this new app linked back to the original mobile sites (similiar to the CNN affiliate links), but somehow I doubt that.”

10 Comments Add your own
1. Michael Goetz | June 9th, 2008 at 12:24 pm
I wonder how the local AP affiliates that have WAP sites will feel about a localized mobile AP that supports UGC.
It would be nice if this new app linked back to the original mobile sites (similiar to the CNN affiliate links), but somehow I doubt that.
2. Ed | June 9th, 2008 at 12:35 pm
@AP - how much longer are you (local media producer) going to let the AP “drink your milkshake”?
3. PhishinLine | June 9th, 2008 at 12:47 pm
The AP usually hosts their WAP content - this just bypasses the local media source.
4. Charles | June 9th, 2008 at 1:31 pm
It has been my experience (and I do not have much) that the AP is good for localizing content for the big metro areas, like Boston, Detroit, Los Angeles. But anything less than the largest 15 cities or so, well, you are out of luck. Here in Grand Rapids, MI, I am about 300 miles outside of Detroit. It is just about as far away as Chicago is. But because I live in Michigan, my “local” content on many sites is always defaulted to Detroit, regardless of the fact that their news is of little interest to me as a GR consumer.
So hopefully the iPhone applications can bring in news to ACTUALLY target the selected areas. If this means I can get Grand Rapids news, instead of Detroit, then I will be very happy.
5. Amanda E. | June 9th, 2008 at 2:05 pm
Oh my, finally an iPhone that supports Exchange.
Though I no longer work in that world - I used to have staff members come in with their new shiny iPhones and demand that I hook them up with the Exchange server. Somehow iPhones had a justifiable educational reason in their minds so they could spend public funds on them. Fun times…especially when I got “OMA (Outlook Mobile Access) is ugly - fix it so I don’t have to use it!”
6. Aaron | June 9th, 2008 at 4:05 pm
There’s a wide range of applications that become an order of magnitude better when they’re location-aware:
- News
- Weather
- Traffic
- Transit directions
- Dining out
- Ordering in/Delivery
- Entertainment/movie listings
- Shopping guides
- Bathroom guides
- Taxi/towncar services
- Classified ads
In other words, ANYTHING “local” benefits the most from location-awareness.
If I’m on a 3G iPhone (or any other location-aware device) and have the choice between a GPS-enabled site and a “dumb” site, there’s no question which one I’m going to use.
Bottom line: If your website is in the business of being local, you have to make your site location-aware right now, or your competitor is going to eat your lunch in the mobile space.
7. Anonymous | June 10th, 2008 at 4:23 am
Just wait till iPhone 3.0 records HD video.
8. Joel Price | June 10th, 2008 at 9:38 pm
Apple has blown the roof off mobile? The camera still stinks. No video recording of any kind. No external storage slots. And still no cut and paste! The iPhone has a few more adjustments to really get me excited. However, I still want one.
9. Anonymous | June 11th, 2008 at 4:11 am
I await my tube hybrid Pioneer SX-1000TA from 1968 from the shipper.
10. Phil | July 16th, 2008 at 4:00 pm
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