if you somehow think the “seperate business (internet?) will in the end be absorbed into the legacy business to give it new life”, i’d say you are seeing things BACKWARDS.

i’ll gladly send you a new spade so you can keep digging.

Why are we so hung up on building spearate brands for a TV station and a web property that no matter how hard you try to make it a separate business will in the end be adsorbed into the legacy business to give it new life. Let’s call a spade a spade… local TV needs to become local mullti-media and leverage the strength of broadcast to execute some kick butt integration within the marketplace across a variety of media outlets. As successful as we look at newspapers, they have still taken a bite out of the legacy business to a degree that will negatively impact the overall success of the new media company.

hey, what makes you curious… declareyourcuriosity.com

of course, “they” can stay the course and let someone else figure out the business model then simply copy it.

i guess if you’re shooting for second place this might work.

Hope that helps.

WorldNow user here as well … always on the hunt for ideas on what we can do to extend the platform beyond its limitations. Looked at KickApps about a year ago and couldn’t really find a decent way to integrate it into our site.

Thanks!

we could have us a bar fight afterall- the topic of in-market vs. out-of-market users always makes some blood boil!

Yeah, but how many of those are in-market? If it’s more than 50%, then good for you!

The point is that we look at the web upside down in broadcasting. The web should be a tool to point people to watch/listen to our stations more while also creating completely new revenue streams. There is no question the web is taking business away from our traditional model. But how does pointing people to a site that is only advertised on your airwaves bring new people to you? It’s the difference between a straw and a funnel.

Would it help if I insult your mom or something?

and this thread was shaping up to be a good bar fight.

i hate it when we all get along.

The nice part is, we do have a corporate backing that does realize where the future lies, so they are really behind trying to do things right. It’s tough if you don’t have support from up top.

And there could be issues over the long term. A lot depends on the people you serve though too.

my link actually shows a steady increase over the last several months, so you’re doing some things right there. keep it up!

we’ll check back in a few months when the tornados and floods pass.

i don’t think borrell is saying what’s “bad” vs. what’s “good” but rather what has more potential over the long term.

i can point you to some reverse rebrands that have HALVED their uniques going the call letter route.

hope all is well.

So, fair enough. Five times may have been pushing it. Still, I fail to see how we’re being “handcuffed” by our TV presence. We generarte traffic, we generate content, and we’re moving in the right direction. Heck, the recent flooding was proof enough of the benefits of the two working together well.

How is this bad?

One market is not all markets. Rocker has points.