Joost plans new approach, relaunch
Cory Bergman June 17th, 2008
Remember all the hype surrounding Joost? TV-like video on the web? Big-name content providers? Well, Joost is having a tough time getting noticed these days. Hulu beats it hands-down (Joost requires a downloadable app) and high-quality content is everywhere. “The world has migrated from an exclusive model of content distribution to a non-exclusive model,” says Joost CEO Mike Volpi. So to get back in the game, Joost plans to launch a browser version (no download required) and focus on broadening and differentiating itself with indie content.
4 Comments Add your own
1. Rocker | June 17th, 2008 at 12:57 pm
Web start-up in search of a mission. I’d bail now.
2. Charles | June 17th, 2008 at 1:56 pm
If I can watch Joost programming online, without an additional application, then I am all for it. The Joost player never impressed me terribly anyways. Having something browser-based should make searching for shows easier than what Joost was in the early days. (I stopped watching Joost after Hulu came out.)
3. Jordan | June 17th, 2008 at 5:50 pm
The Joost pp kills all sense of virility. You can’t post a Joost video to your MySpace page or and IM…and sending a link requires an essay explaining what to do if you don’t have Joost.
4. Daz | June 17th, 2008 at 6:47 pm
Still NOOO content outside of the USA. Why bother.
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