Comments on: Gannett invests in social networking site http://www.lostremote.com/2008/06/19/gannett-invests-in-social-networking-site/ Where TV Finds the Future Tue, 02 Dec 2008 22:29:52 +0000 http://wordpress.org/?v=2.5.1 By: Anonymous http://www.lostremote.com/2008/06/19/gannett-invests-in-social-networking-site/#comment-1042473 Anonymous Mon, 23 Jun 2008 11:24:10 +0000 http://www.lostremote.com/?p=5130#comment-1042473 It will likely become more frustrating than previous models because these parts will not reform well enough and will not be associated well enough with the parent. You have similar inherent troubles vs. heavy brand promotion of poor sites that are always being "reformulated". This is counterproductive and strips the margins of the parent through giving advertsiers and viewers alike a negative view of how the company manages it's overall properties. Simply building a syndicated, or even LOCAL classifieds database and jamming the air with teasers can't be all good. KTVB News group does this and proclaimed sometime after launching Zidaho.com that the classifieds were "free at last" (a poor choice) then turned up the somewhat affable spokesdude a notch. Free ads didn't mean free PICTUREs like Craigslist and i got tired of marking what I really saw to be spam or feeling like it just because I had no pictures. The main station website is good for weather and a few stories better covered by the Idago Statesman OR were all over on AP supplied sites and didn't care to log in. They added contests that weren't available to almost 1/2 their audience (Oregonians can see their signal rebroadcast out to Burns or Baker City) and those people WOULD TRAVEL on 5 dollar diesel to see George Strait etc if offered! You can vertically stack to China and lose your core values and identity. Or you can stick to your guns and be the best and make sure all those brands circle around the base site and are supported.corredtly. You can't be everything to everybody. It won't grow a market share or at least not easily. It will likely become more frustrating than previous models because these parts will not reform well enough and will not be associated well enough with the parent. You have similar inherent troubles vs. heavy brand promotion of poor sites that are always being “reformulated”. This is counterproductive and strips the margins of the parent through giving advertsiers and viewers alike a negative view of how the company manages it’s overall properties.

Simply building a syndicated, or even LOCAL classifieds database and jamming the air with teasers can’t be all good. KTVB News group does this and proclaimed sometime after launching Zidaho.com that the classifieds were “free at last” (a poor choice) then turned up the somewhat affable spokesdude a notch.

Free ads didn’t mean free PICTUREs like Craigslist and i got tired of marking what I really saw to be spam or feeling like it just because I had no pictures. The main station website is good for weather and a few stories better covered by the Idago Statesman OR were all over on AP supplied sites and didn’t care to log in. They added contests that weren’t available to almost 1/2 their audience (Oregonians can see their signal rebroadcast out to Burns or Baker City) and those people WOULD TRAVEL on 5 dollar diesel to see George Strait etc if offered! You can vertically stack to China and lose your core values and identity.

Or you can stick to your guns and be the best and make sure all those brands circle around the base site and are supported.corredtly. You can’t be everything to everybody. It won’t grow a market share or at least not easily.

]]> By: phil http://www.lostremote.com/2008/06/19/gannett-invests-in-social-networking-site/#comment-1038007 phil Sat, 21 Jun 2008 02:49:28 +0000 http://www.lostremote.com/?p=5130#comment-1038007 Seems to me that this is exactly what all of the TV execs are being told they need to do to compete- establish standalone local verticals (Borrell etc.) Will be interesting to see if it works. Seems to me that this is exactly what all of the TV execs are being told they need to do to compete- establish standalone local verticals (Borrell etc.) Will be interesting to see if it works.

]]> By: Anonymous http://www.lostremote.com/2008/06/19/gannett-invests-in-social-networking-site/#comment-1037479 Anonymous Fri, 20 Jun 2008 20:40:52 +0000 http://www.lostremote.com/?p=5130#comment-1037479 I never realized the internet was needed to organize a family. My grandfather was one of NINE. I never realized the internet was needed to organize a family. My grandfather was one of NINE.

]]> By: Doris http://www.lostremote.com/2008/06/19/gannett-invests-in-social-networking-site/#comment-1036938 Doris Fri, 20 Jun 2008 14:27:25 +0000 http://www.lostremote.com/?p=5130#comment-1036938 I'm amazed! Cozi doesn't do much compared to other products out there. We looked at it, but chose Famundo instead because it provides a lot more of the features we need to truly get organized as a family. I’m amazed! Cozi doesn’t do much compared to other products out there. We looked at it, but chose Famundo instead because it provides a lot more of the features we need to truly get organized as a family.

]]> By: tdc http://www.lostremote.com/2008/06/19/gannett-invests-in-social-networking-site/#comment-1035458 tdc Thu, 19 Jun 2008 17:06:15 +0000 http://www.lostremote.com/?p=5130#comment-1035458 "stitches together"- not only a good metaphor when speaking of moms, but the way forward (providing they allow for local control). “stitches together”-

not only a good metaphor when speaking of moms, but the way forward (providing they allow for local control).

]]> By: Dude http://www.lostremote.com/2008/06/19/gannett-invests-in-social-networking-site/#comment-1035376 Dude Thu, 19 Jun 2008 16:27:32 +0000 http://www.lostremote.com/?p=5130#comment-1035376 It looks like you are right. If so, that's some vision and commitment to a channel/category online, which is pretty hard to find in TV groups most days. If you're going to play, you better play to win. It looks like you are right. If so, that’s some vision and commitment to a channel/category online, which is pretty hard to find in TV groups most days. If you’re going to play, you better play to win.

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