Topix adds local content partners
Cory Bergman June 20th, 2008
News aggregator Topix is beefing up its local presence with deals with Eventful (events), InfoUSA (local business directory), Zap2it (movies and TV), LiveDeal (pet classifieds), Apartments.com and Informa Research (mortgage data.) It seems that Topix, which powers discussion forums for several local media companies, wants to become the one-stop-shopping of local.
3 Comments Add your own
1. Rocker | June 20th, 2008 at 10:05 am
I want to be more alarmed about Topix than I am, but every time I check it out, I come away thinking…hmm, it’s not a very good site. SEO only goes so far.
2. Rick Ellis | June 21st, 2008 at 11:56 pm
It’s difficult for me to see how adding TV and movie news from Zap2it is going to help it become a one stop shop for local news. ‘Hey, we now have the same entertainment news as your local newspaper….come on by!”
3. papergirl | June 23rd, 2008 at 6:47 am
Our local newspaper group signed on to use Topix as its comments board but readers don’t seem to straying beyond that. I run a hyperlocal news site and started posting my stories - knocking the newspapers’ right off Topix. (if you feed it, it won’t search for more news.) Yet people I’ve spoken to are completely unaware my stories are there and they’ve generated no comments. To me that means at least in my neck of the woods, Topix is not being used to find news, local or otherwise.
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