Web grabbing more ’share of screen’

Cory Bergman June 20th, 2008

Seems rather intuitive that online video is taking away from TV’s “share of screen,” but here’s the data. Among people who download and/or watch video online, the percentage of video viewed on TV has dropped from 75 to 70 percent over the last year. Video on a computer has climbed from 11 to 19 percent. Among 18-24 year olds, 27 percent of their viewing is on a computer. As Lost Remote commenter “tdc” said in an earlier post, you’re starting to hear people say they “watched it online” instead of “watched it on TV” more frequently. Says Adam Wright, Director at Ipsos MediaCT, “These share gains in non-traditional video channels (are) not simply an isolated, generation-driven market effect, but rather a large macro-trend in the way consumers want their video content delivered.”