PBS: We’re beating the networks online

Using data from Hitwise, which roughly estimates online traffic, PBS.org says it’s beating ABC.com, NBC.com, CBS.com and Fox.com in share of online visits since late May. PBS says traffic is up 25% from the 2006-07 season to the 2007-08 season. “Much of this growth has been driven by enhancements to PBS.org’s video offerings and by our focus on search engine optimization,” said Jason Seiken, Senior Vice President PBS Interactive. “We expect to see another big bump this winter when we launch a major redesign of PBS.org and extend our video offerings to local PBS station Web sites across the country.”