‘We have recreated the mass media’
Cory Bergman June 30th, 2008
Family Guy creator Seth MacFarlane has teamed with Google to distribute a new internet-only cartoon series in an unique way: through the AdSense network. Google will use AdSense’s targeting capability to distribute 2-minute sponsored clips of “Seth MacFarlane’s Cavalcade of Cartoon Comedy” to male-oriented sites that carry AdSense ads. Some of the clips will feature pre-rolls and others will have overlays. Some clients are paying big bucks for MacFarlane to create original cartoons for them. Explains the NYTimes:
…The partnership with Mr. MacFarlane represents a bold step into the distribution business, one that, if successful, will surely send shock waves through the entertainment business. “Cavalcade” is not only from a high-profile Hollywood talent, but also carries a multimillion-dollar production price tag, by far the largest amount spent on original Internet content to date. “We feel that we have recreated the mass media,” said Kim Malone Scott, director of sales and operations for AdSense.
Hollywood’s big problem in the new internet age is the high cost of doing business compared to the relatively low revenue generated online. Could this be a new model? Google thinks so.
10 Comments Add your own
1. Anonymous | June 30th, 2008 at 12:50 pm
Multimillion-dollar animations? Two minutes?
2. Rico Suave | June 30th, 2008 at 1:27 pm
Will there be the same emphasis on pedophilia and homosexuality as “Family Guy?”
America needs a break from MacFarlane.
3. Anonymous | June 30th, 2008 at 5:04 pm
I get why you’re offended by pedophilia (not that offensive subjects should be avoided by comedy), but why are you offended by homosexuality?
4. Anonymous | June 30th, 2008 at 5:05 pm
I get why you’re 0ffended by pedophilia (not that 0ffensive subjects should be avoided by comedy), but why are you offended by homosexuality?
5. Anonymous | June 30th, 2008 at 5:06 pm
Oh, ok, my first comment didn’t look like it went through, so I’m thinking, wow, the other guy said “pedophilia” and didn’t get filtered, so could the word “offensive” possibly be banned? The irony.
6. Liz | June 30th, 2008 at 11:07 pm
“recreating mass media” is a bit of hyperbole, methinks.
Family Guy used to be funny. Maybe Seth should go back and focus on his first brainchild. I guess he’s too busy make bucketfulls of cash.
7. Gorman | July 1st, 2008 at 7:41 am
“Recreating” = using an existing ad distribution system to pimp cartoons?
I mean, it’s great that he’s trying, but I gotta agree with Liz. Hyperbole.
8. PodComics | July 1st, 2008 at 3:50 pm
We think this is fantastic for short form animated Web series. We believe we have the world’s first daily animated series on the internet called “Traveling Gringos”. Our shorts are around 30 seconds each and come out Monday-Friday. We have been releasing daily episodes since February of 2008. http://www.podcomics.com
9. Anonymous | July 4th, 2008 at 10:26 pm
google won’t be here in five years. It’s taken a year and I STILL can’t impat upon the YAHOO people that there “cosmos…” viewer for the news is placing an incorectly sized window and I can’t scroll the files, among other things, IE 6 or 7, 2000 OR XP.
Their AJAX exploit in Yahoogroups almost killed the groups I really enjot IF IT ISN’T about to finish eventually.
I don’t NEED fancy, dangerous access ideas…I needed an addtress for eBay and THEY are slowly committing suicide while IO wonder if I ever get all the parts I need for my favorite stereos.
10. Anonymous | July 8th, 2008 at 1:52 am
FROHN-ken-Steen
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