“The presence and ad targeting capabilities of Weather.com could help NBC generate more local online ad dollars, or enable the firm to provide local reach for national advertisers,” reports ClickZ. Meanwhile, assuming NBC can roll-up Weather.com’s unique users, it would rank #7 on Comscore and #10 on Nielsen, reports Silicon Alley Insider. (Full disclosure: I work for msnbc.com, a joint venture of NBC and Microsoft.)
More on NBC-Weather.com deal
Posted by
Cory Bergman on July 8, 2008
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