Yahoo to change AMP name
Cory Bergman July 8th, 2008
Yahoo’s highly-anticipated behavioral targeting ad network AMP, which will power the newspaper consortium’s advertising, is getting a name change. Why? Because it has the same name of an ad network by Collective Media that also plans to power newspaper advertising. Yahoo has not revealed a replacement name.
1 Comment Add your own
1. Anonymous | July 10th, 2008 at 2:41 am
HELP! would do, if it weren’t used on the pages already.
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