The day when mobile became big

Cory Bergman July 10th, 2008

The 3G iPhone hits store shelves tomorrow (Friday), but the app store launched today. “Many have been blinded by all this talk of the new iPhone — the real story is the app store,” writes VentureBeat. Absolutely right. There will be an explosion of application development around the iPhone that will create new business segments that we never anticipated (watch video demo’s here of the applications so far.) The impact on local is especially intense — the location-aware phone (and similar phones that follow) will become the go-to devices for local information. In fact, I believe local information ultimately will be consumed more on mobile than PCs. It’s that big, and it’s just beginning.

8 Comments Add your own

  • 1. David Johnson  |  July 10th, 2008 at 1:25 pm

    true, true.

    there’s definitely a real race on now. the figures show that RIM has the big smartphone footprint, but that has been driven by all the companies with exchange/blackberry server mail environments.

    the true test will be how the 3g iphone’s exchange port works to see if they can take a chunk out of that segment. in the meantime, it still comes down to iphone having the better user experience vs blackberry having the better messaging backend and security.

    for me, i’m not budging until iphone has video (or i drop my phone in the toilet or something). i’m an early adopter, but a slow replacer. though i covet the iphone’s sleekness, my curve gives me what i need. but the curve could keep me if they improved the front end. the other question is when american mobiles start offering swipe-and-pay functions like asian handhelds do.

    and i can’t do a mobile post without bitching about lack of flash9 players and better bandwidth. gripe, gripe, gripe.

  • 2. Cory Bergman  |  July 10th, 2008 at 1:39 pm

    A co-worker here downloaded the new iPhone software on his old iPhone, typed in his work server information, and the enterprise software synced right up. No fuss. Works like a charm.

    The reasons why people haven’t bought iPhones: 1) too expensive 2) no enterprise support and 3) don’t want to switch to AT&T.

    The first two issues have been solved. And I suspect the third won’t last very long.

  • 3. Kerry  |  July 10th, 2008 at 7:47 pm

    I’m already preparing to buy my first Mac, to get in on the application development.
    If only iPhones weren’t all sold at out my local store…

  • 4. Dan  |  July 10th, 2008 at 9:31 pm

    One thing that’s interesting to me is how people will view Apple and the iPhone versus how they will view ATT. Every time you look at or interact with your iPhone
    you will probably smile just a bit. But every time you
    think about the high priced phone/data bill, you will
    probably frown or shake your head at ATT.

    If ATT were good marketers they would think long term
    and price the service so people won’t want to jump ship
    the first chance they get.

    The App Store and this phone will be game changers. One nice app is Tuner. You can listen to internet radio on your 3G phone through your car radio system.
    Want to discuss how this will impact local radio?
    Sure, we’ve had internet radio for awhile and not
    that much local about it. But that was before people
    started firing up connections to it in their cars.
    This should be interesting to watch.

    Dan

  • 5. Gorman  |  July 11th, 2008 at 6:59 am

    I’d argue that it is still too expensive for some, and it’s not necessarily the upfront cost of the iPhone. It’s the data rates.

    I spend most of my day in front of a computer, and when I’m not in front of computer, a laptop on a wireless network isn’t far away if I needed it. It’s still cheaper for me to pay per text message or twitter over my cellphone than it is to load up on a $100/month data plan I’ll never fully utilize.

    If you’re out and about most of the day, I can see the appeal, but it isn’t a must-have yet. Maybe after it allows copy and paste.

  • 6. Gorman  |  July 11th, 2008 at 6:59 am

    EDIT: isn’t *necessarily* a must-have *for everyone* yet.

  • 7. Cory Bergman  |  July 11th, 2008 at 9:53 am

    Yes, good point, Gorman.

  • 8. Anonymous  |  July 13th, 2008 at 4:16 am

    For only $91 total I just bought a 49 year old Pioneer tube receiver and that was a bit much but it was better than another cellphone.

    3G or not 3G, no question.

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