Young video consumers love their Hulu
Cory Bergman July 17th, 2008
The average age of Hulu.com users is 32, and a little over half are between the ages of 12 and 29, according to a survey by Solutions Research Group. Users gave it high marks — they likened it to an online DVR — and they wished there were more old episodes of their favorite shows. Interestingly, only 15 percent of online Americans have heard of Hulu. (Full disclosure: NBCU is a joint venture partner of Hulu as well as a joint venture partner of msnbc.com, my employer.)
8 Comments Add your own
1. anon. | July 17th, 2008 at 7:31 pm
i love hulu. i watched all of the 1st season of Burn Notice before the premiere last week. now my dvr is catching season 2 for me.
i’ve been telling everyone i know who watches movies/tv online they need to check it out.
2. Chris | July 18th, 2008 at 7:36 am
I love it too, and I’m always surprised when I mention it to co-workers and they tell me they’ve never heard of it…, and I work at a TV station!
3. discreet_chaos | July 18th, 2008 at 10:26 am
I think part of getting the word out about Hulu may be consistency.
I’ve been watching almost all of my television, via the computer since the writer’s strike (except for local news); It has been the DVR-like quality which has primarily made it my preferred medium, but it also has something to do with time zones and the earliness of regular primtetime television.
It may be different now, but the last time that I watched anything on the NBC network, I was struck that they still were referring people to NBC.com. It may have something to do with revenue-sharing, but still with the excellent interface and the breadth of Hulu’s offerings, I’m a little surprised that it doesn’t get an on-air mention.
Also, though it’s a differnt network, but I’ve noticed that the end credits on both “The Daily Show” and Colbert point people toward iTunes and Xbox, but they don’t list Hulu.
4. discreet_chaos | July 18th, 2008 at 10:32 am
Other Hulu-related notes;
The other day in an offtopic comment, I recommended “Making News: Savannah Style”.
I also feel that the sudden appearance of a “hi-res” option (button) on the Hulu interface might be worth mentioning. As could be the fact that though we keep hearing that ad inventory has been doing well (and it may have something to do with rerun season), but I’m a little surprised that in light of these stories, there’s suddenly a lot of commercials from the Ad Council.
Don’t get me wrong; I think they provide a valuable service and it’s the only place that I’ve seen some of these messages, but if the ad inventory has been selling well, why have there been a lot of freebies lately?
5. Gorman | July 20th, 2008 at 6:36 pm
I’d REALLY love hulu if my Wii’s Opera Browser and Flash 9 wold play nice. I’m still holding my breath for that one.
6. jose | July 21st, 2008 at 7:29 pm
You can find Hulu and lots of other great stuff at Zipityzap
7. Anonymous | July 28th, 2008 at 2:47 am
Tonight they’re yours completely
You fit their needs so neatly!
But tell me now, so I won’t bug again–
Will they still love you tomorrow?
8. manchild | July 31st, 2008 at 4:03 pm
I absolutely love hulu.
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