Comments on: CBS Radio launches WorldNow video

By: alex

alex — Fri, 29 Aug 2008 02:07:12 +0000

CBS radio signs an exclusive radio deal with Alex Papas to promote and advertise the Medefile Card. Alex Papas the creator and the developer of the prepaid phone card in the United States, has just created a new medical breakthrough called The MedeFile Card. MedeFile’s centralized, confidential electronic portfolio gives you 24/7 access to your medical history. No more wasting time and filling out paperwork when you go to see the doctor or go to the hospital. Imagine that you or your parent or child has suddenly become ill. They are in a place where no one knows them, their blood type, what medications they are on, or what allergies they have. Quick decisions could mean the difference between life and death. Each year the lack of accurate medical information – or the wrong information – takes a terrible toll. With MedeFile you can be better prepared with vital information should such an emergency arise. Your Medical records are going Green. CBS radio will promote the Medefile Card on the air, and hand out free $20 Medefile Cards at all events. CBS will also put banner ads on there websites. For more information on The MedeFile Card go to http://www.medefilecard.com.

By: Rocker

Rocker — Thu, 24 Jul 2008 13:10:49 +0000

1/AP Video is everywhere. It’s like wallpaper.
2/A video player does not a video strategy make, unless there’s a strategy to produce and promote. Even then, one thing I’ve learned is it’s really tough to find an audience for material that doesn’t make contextual sense…radio station websites don’t draw big crowds, and it’s hard for me to see how adding video is going to change that unless it’s part of a much more comprehensive plan.
3/This is a big coup…and presumably significant revenue, for WorldNow, in a very competitive space. Kudos to them.

By: BJ

BJ — Thu, 24 Jul 2008 03:11:34 +0000

Whoa… whoever designed that site must like CNN.com.

By: Rob

Rob — Thu, 24 Jul 2008 01:31:49 +0000

WorldNow has a decent video platform. All CBS is doing is sub-contracting the technology instead of building their own, and they probably got a better deal with a group buy.

As for radio displaying video that’s not Earth-shattering. There are a number of radio sites that have been party to AP’s video player for a while now.

While there may be some competition eventually I think it’ll be a tougher sell for people selling video for a radio station website than a TV station website.

By: tdc

tdc — Wed, 23 Jul 2008 22:46:39 +0000

oh, and since we’re talking “silly”…

ain’t it silly to think only “pre-rolls”?

i hardly (if ever) have my finger on the clicker just waiting for a clip to end. if i do i probably didn’t like the clip and clicked off long before it got that far.

why not sell some 5 second post rolls???

chief?

By: tdc

tdc — Wed, 23 Jul 2008 22:40:11 +0000

yes, outbound links that don’t resolve in YOUR OWN press release are just “silly”.

it sounds like they need a few LESS chiefs and a few more indians

By: news chief 22

news chief 22 — Wed, 23 Jul 2008 22:29:48 +0000

Now that the silly posts are done I wonder what this means for us in TV. Now there are going to more sites fighting us for the local video revenue. Imagine 2 KYW crews at a presser - one from TV and one from radio. Gonna make for some fun stories. But seriously - this is only good for electronic journalism - competition makes us all better and radio will have an easier time of it. They won’t be bound by the same broadcast quality standards as we are. Also, are CBS radio stations Newspath affiliates? Now we’ll see the same clips on both sites!

By: tdc

tdc — Wed, 23 Jul 2008 22:00:26 +0000

that’s the links to cbsradio.com and worldnow.com…just for clarification.

By: tdc

tdc — Wed, 23 Jul 2008 21:56:44 +0000

and typical of the good folks at cbs… neither link in their press release works.

good grief!

By: tdc

tdc — Wed, 23 Jul 2008 21:54:42 +0000

and typical of the good folks at worldnow… no mention of it at worldnow.com .

last news item dated 4/12.

errr, the “live” web?