Lin says its sites rank No. 1 in most markets
Cory Bergman July 24th, 2008
Lin TV has announced that it has the number one TV sites in 15 of its 17 markets and the number one media site in “visit time” in all but two of its markets. While I’m sure Lin sites do very well in their markets, the data source is Hitwise for a single month — not always a reliable metric.
7 Comments Add your own
1. Anonymous | July 24th, 2008 at 7:53 pm
You can check out their websites here:
http://www.lintv.com/about/television.html
Nothing particularly outstanding.
2. Eric | July 24th, 2008 at 8:49 pm
And the fact that they feel it important to only base their success on usage compared to other TV sites shows that they do not understand the web.
The other TV sites in town are not your competition!
3. Rocker | July 25th, 2008 at 6:11 am
Hitwise data is just shy of useless. You can use it directionally, but trying to make absolute quantitative conclusions based on it is a fool’s errand. But directionally, if their claim is correct, you could conclude that they’re doing a very good job with their sites.
4. Rob | July 25th, 2008 at 8:32 am
Until there’s a universally accepeted metric used by all news and information sites in a given market - that means TV, Radio and Newspapers-based sites - then you can proclaim yourself the Crown Prince of Denmark until you’re blue in the face and it still won’t make it so.
Until there’s a universal standard - and most likely there won’t be - this is just promotional posturing.
5. Anon for obvious reasons | July 25th, 2008 at 1:47 pm
And that doesn’t measure whether their sites are even remotely user friendly either. Or whether they force all the computers in their buildings to have their site as the homepage so as to artificially inflate stats.
Not that I work for a LIN station or anything like that. Nope, not me. Couldn’t possibly be.
6. RR | July 29th, 2008 at 8:29 am
Everyone can be #1 in something… wake me up when it matters., like when they are national.
7. wtf Time On Site? | July 30th, 2008 at 11:40 am
LOL, time on site is so useless.
it’s just a nielsen invention to make themselves relevant in the online game so that when broadcast stations start canceling them in about 2-3 years from now they have some sort of business model.
And yes, time on site is useless. tell me how you monetize it, tell me when an advertiser last asked about it, then tell me what ad campaign you sold them to take advantage of a user’s time on site, and how do you RELIABLY account for when i walked away to get coffee with your page up?
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