Google walks away from possible Digg deal
Cory Bergman July 27th, 2008
TechCrunch is reporting that Google has decided not to acquire Digg (in the $200 million range) just when the discussions were moving into their final stages. How many is this now for Digg?
3 Comments Add your own
1. Chris Lang | July 27th, 2008 at 11:47 am
We may not be Digging but we will be voting on search results as part of a Social Google in the very near future.
One big reason. What is Microsoft really after at Yahoo? Flickr and Delicious! Delicious kicks Diggs ass and is much more of a community rather than a sewer of spam.
I do not want to see a bury button on Google. I can handle voting, but that bury button on Digg is 10 times more powerful than 100 Diggs.
We missed front page on a slow day because of a few buries last week on Digg.
If you follow SEO at all you probably know that Goggle has been giving alot of weight to 50 to 100 Diggs on a blog post under niche terms.
I can go to the top of any lightly searched term with 100 Diggs. Propeller and Sphinn will show up right next to your blog post with just a few votes. So….
With that kind of power being given to sources outside Google I expect Google to roll out a Google social system with profiles, voting and fully under their control and give us a clean, no spam, social search engine. In fact I have been predicting this for months on my blog and longer in private.
But then again I am one of those that has been predicting the Digg buyout / integration into Google results.
When you count up all of Diggs problems and especially the bury brigades and spam / self promotion levels, Digg is not a good choice.
I use Propeller and while I have my gripes about the new interface there is little spam and blatant self promotion, you don’t get flamed by idiots and I do not miss Digg in least. In fact, I was hoping Google would buy Digg and clean up the mess because I did really enjoy using Digg in the past.
2. Anonymous | July 28th, 2008 at 1:50 am
I’ve never even been there, so it’s a non-issue to me.
3. Kevin Rose | July 28th, 2008 at 3:43 pm
Bravo Google! That Kevin Rose is an annoying pain in the rear. I just don’t get the dig on Digg. It’s mostly worthless drivel.
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