NFL to stream Sunday night games
Cory Bergman July 27th, 2008
The NFL is very controlling and “analog” when it comes to digital distribution, but now there’s word it will stream Sunday night games — a simulcast of NBC’s coverage — on NBCSports.com and NFL.com. “We are taking a big leap here,” said Steve Bornstein, chief executive of the NFL Network. “We are looking at this as a learning opportunity to see what applications work online.” In the one year “experiment,” NBC will sell the advertising and split the revenue with the NFL. (Full disclosure: I work for msnbc.com, which powers NBCSports.com.)
1 Comment Add your own
1. Adam | July 27th, 2008 at 8:43 am
“NBC will sell the advertising and split the revenue with the NFL”
Wouldn’t this take ad revenue away from the locals?
-Adam
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