Starting August 11th, ESPN will dunk the SportsCenter repeats in the morning and start new live shows. The new news wheel will run from 9am to 3pm weekdays. An increased focus on interactivity is planned – with more use of ESPN.com and ESPN Radio assets. A new SportsCenter.com site will also launch on the 11th.
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Kind of kills ESPN News as their all day news format show.
If you watch ESPN, you’ve seen their brilliant promos for the new live show. The promos to promote the new live morning SportsCenter are scattered throughout the day, and they are live as well. Nearly all of them are done “off-campus” at ESPN, produced from local eateries, bowling alleys, etc… Very impressive.