Olympics ‘watershed moment’ for mobile media
Cory Bergman August 8th, 2008
Nielsen Mobile reports that nearly 45% of U.S. mobile video users and 31% of those in the U.K. will be part of the mobile audience for the Olympics. “In general, the event-driven and around-the-clock nature of the Olympics make the next few weeks a really important testing ground for the state of mobile media,” said Nicholas Covey, director of insights for Nielsen Mobile.
3 Comments Add your own
1. wtf Nielsen? | August 8th, 2008 at 12:05 pm
lol yeah, I’m going to be watching olympic highlights on my mobile phone.
2. Anonymous | August 8th, 2008 at 7:43 pm
Underwater, this shed.
3. Anonymous | August 9th, 2008 at 6:44 pm
At least I haven’t spilled cappechino on my mobile phone.
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