Broadcasting & Cable reports this morning that many NBC affiliates have fallen short of their sales goals for Olympics advertising on TV.
Gannett Broadcasting, Hearst-Argyle Television and Belo told Wall Street in recent days that their NBC-affiliated stations were struggling to reach their goals for local Olympics ad sales.
The story makes no mention of the online side of things, however. This year, NBCOlympics.com offered more online inventory for TV stations than any Olympics year in the past. If you work at an NBC station, please let us know below how your online Olympics sales are going…
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