Local TV’s top advertisers
Cory Bergman August 20th, 2008
TV Week has the chart of the top 10 local TV advertisers and their growth/decline over last year. As you can see, most have declined, thanks in part to the economy. Meanwhile, Comcast continues its aggressive marketing push in both services and content.
2 Comments Add your own
1. Gerald | August 21st, 2008 at 1:15 pm
Most categories are down but Telecomms are up… I bet the Comcast increase reflects advertising for bundled services that include phone and internet. That’s certainly the case for Time-Warner in my DMA.
Verizon communications is down, but does that include Verizon Wireless (which is a separate company)? All of the wireless companies have increased spending in our market.
2. Anonymous | August 21st, 2008 at 5:50 pm
I see more of John Minegar and Team Mazda that Cal Worthington was seen in his entire life. Everything else is a PSA.
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