As you know, Obama’s campaign sent out its much-anticipated text early this morning, announcing Biden as his VP choice. You’ll notice a few things from the timing: 1) most newspapers were unable to get it into their Saturday editions, which apparently was the campaign’s intent 2) it probably woke up a bunch of people and 3) some are saying it was timed as a subtle jab back at Hillary Clinton for the “3 a.m. red phone” ad. Meanwhile, many subscribers are saying they didn’t receive the text until several hours later. Sprint isn’t divulging details about that, but they did put out a press release and a graph illustrating the traffic on Obama’s short code:
By the way, you might find this quote from Sprint’s press release interesting: “Sprint customers depend on us for information that is important to them — including real-time breaking news.” While you might think Sprint is going a little overboard capitalizing on the publicity, if you think about it for a moment the wireless providers are indeed becoming one of the most popular distribution networks for news. And someday, they may be the most popular.
