The Onion launching local city guides
Cory Bergman August 26th, 2008
Believe it or not, the humor site The Onion is getting into the local game with Decider, a local city guide that will take on the likes of CitySearch, Yelp and MetroMix. Decider is starting in Chicago (coincidentally just like Huffington Post) with restaurant and music reviews, events and feature stories. The design is clean and straightforward, and the content looks a little thin to start. But TechCrunch points out, “Decider isn’t serving as a standalone business, and will do just fine as an extension to The Onion’s newspaper.”
Adds Jesse in comments: “I’d say it’s more a matter of The AV Club, The Onion’s non-fiction editorial publication, getting into the game. They have really superb content overall, and they’re in a lot of cities.”

6 Comments Add your own
1. Jesse Thorn | August 26th, 2008 at 9:41 pm
I’d say it’s more a matter of The AV Club, The Onion’s non-fiction editorial publication, getting into the game. They have really superb content overall, and they’re in a lot of cities.
2. Steve Baron | August 27th, 2008 at 7:12 am
Why’s everyone suddenly want a piece of the Chicago pie? How about picking on Seattle or SF for a change?
3. wtf | August 27th, 2008 at 8:19 am
San Francisco for a change?
there are like 1,000,000,000,000 web startups there
4. tdc | August 27th, 2008 at 8:38 am
maybe because it is quickly becoming the “financial capitol of the world”?
ny is over.
5. tdc | August 27th, 2008 at 9:11 am
hey steve,
btw- when will nbc launch nbcchicago(dot)com?
i’m still wondering what sort of carrot/stick approach NBCU used with New Beginnings Church to get the domain.
6. Steve Baron | August 27th, 2008 at 9:35 am
@wtf - sometimes I forget sarcasm doesn’t work well on the internets.
The local web is wide open in Chicago and I don’t fault anyone for trying to grab a piece of what Metromix has had pretty much to itself for years.
@tdc - not sure about that one - but nothing would surprise me anymore.
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