After months of beta testing, Google has launched AdManager, a full-service ad serving and management tool. And it’s completely free. You can integrate third-party ad tags and then compare CPMs with Adsense on the fly, selecting the ad with the highest return. Or you can turn off Adsense altogether. There’s back-end reporting. Full permission settings. And you can use AdManager to power your own ad network across multiple sites. Very, very cool.
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If there are any ad ops professionals on this thread, I’d really love to hear if this is potentially an alternative to products like Doubleclick or 24/7 OAS for medium-large publishers?
Why is it free? As I understand it, Google wants to expand it’s potential AdSense distribution footprint which is bundled, but it’s optional in the sense that it can be turned off? Any other fine print to worry about?
Google is Double Click.
Double Click is Google.
Double your Clicking with Doubleclick Gum.
I’m not an ad ops person, but I know that our organization has been using Google AdManager for a while and is somewhat satisfied with it. It definitely doesn’t have the rich feature set that the DoubleClick product does, but it also doesn’t have the huge price tag, either.
I’m unclear on this….the Google product is free??
Why would they undermine Doubleclick?
Unless it’s just to get people to use the Google product and then force them to pay at X point?