Pull YouTube clips? Or monetize them?
Cory Bergman August 27th, 2008
Google says that media companies, when faced with a decision whether to pull a YouTube clip with their copyrighted material or monetize the ads surrounding it, choose to take the ad money about 90 percent of the time. “This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads,” explains the official Google Blog. Surprised?
1 Comment Add your own
1. wtf | August 28th, 2008 at 6:15 am
Hmmmm… leave the content on the shelf to collect dust or partner with Google and monetize it (instantly!) through their own, already built audience?
Doesn’t seem like a tough decision to me.
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