Local gets one-tenth of Obama online ad spend

Out of $5 million in online ad spending so far this year, the Obama campaign has spent just over $3 million on Google and $618,005 on Yahoo. So how did local media fare? $512,551 was spent through Centro, the local online ad agency — so just over 10 percent of the total. Capturing online dollars during election years has always been hit and miss for local media — more miss than hit — largely because the campaigns utilize the web more for fundraising and list-building (so search gets most of the dollars) than “getting out the vote.” TV still dominates as the best emotional reach vehicle around.