Last year, Zillow cut a deal with a newspaper consortium to run Zillow ads on its real estate sites. Now the deal is expanding, with members of the consortium and Zillow selling ads on each others sites — a local real estate advertising network. Zillow is reaching more than 5 million unique monthly visitors – giving the newspaper partners an expanded base to sell on. Eleven companies are in the newspaper group, including Scripps, Hearst and MediaNews.
ClickZ: Forging relationships with newspapers will help Zillow appeal to advertisers for whom its 5.4 million-strong audience is too paltry, according to Greg Schwartz, VP of sales at Zillow. “We need Yahoo Local scale,” said Schwartz, adding advertisers “want to see 50 million reach.”
