Comcast to repurpose local TV ads online

Comcast has teamed with Mixpo to repurpose TV ads from small and medium businesses (SMBs) into click-to-play ad units that will run on Comcast.net and Vehix.com. SMBs can also customize their ads using Mixpo’s built-in video editor and text generator. Comcast Spotlight sales reps in more than 90 markets will pitch the new service to their clients.