That’s what Jeff Lanctot, chief strategy officer for Microsoft’s interactive agency Razorfish, predicts will happen in 2009. “There are probably more than 300 ad networks up and running and they aren’t differentiated on technology,” he said. “It’s all about arbitrage; they buy inventory for a low price and sell it for a higher price and add little value in between. I think there will be real shakeup in that business over the next year.” I think that’s a good bet.
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@Cory: “I think that’s a good bet.”
And a very good thing. Silver lining to the recession.
ho man!
they’re linking TO YOU LR over at broadcasting and cable (lower left column)!
Thanks for restoring some sanity to our browsing, Cory.