Google’s attempt to sell ads for newspapers is going away. Even with more than 800 newspaper partners, Google couldn’t make it work out the way it hoped. In the farewell blog post, the director of Google’s print ads team says Google hasn’t given up on newspapers:

We believe fair and accurate journalism and timely news are critical ingredients to a healthy democracy. We remain dedicated to working with publishers to develop new ways for them to earn money, distribute and aggregate content and attract new readers online. We have teams of people working with hundreds of publishers to find new and creative ways to earn money from engaging online content. AdSense, DoubleClick, Google Maps, YouTube, Google Earth, Google News and many other products are a part of our significant investments to innovate in this space.

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