This could be huge. TechCrunch says YouTube will soon allow content providers to put ads on their content — regardless of who uploaded it.
The ability to sell their own ads on YouTube is a big deal for larger media companies, especially those which are already selling Web video ads across their own sites. Media companies with lots of video tend to have large advertising sales teams that are typically able to command better ad rates than what YouTube can get. The prospect of selling ads against all of their videos on YouTube at those higher ad rates has them salivating, even if they have to share the spoils with YouTube.
