Report: YouTube will let media put ads on their material

This could be huge. TechCrunch says YouTube will soon allow content providers to put ads on their content — regardless of who uploaded it.

The ability to sell their own ads on YouTube is a big deal for larger media companies, especially those which are already selling Web video ads across their own sites. Media companies with lots of video tend to have large advertising sales teams that are typically able to command better ad rates than what YouTube can get. The prospect of selling ads against all of their videos on YouTube at those higher ad rates has them salivating, even if they have to share the spoils with YouTube.

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View Comments for “Report: YouTube will let media put ads on their material”

  1. Media companies should tread cautiously, however. YouTube can still take down a legitimate news video without notice for any reason it deems appropriate. Content producers are not protected from arbitrary judgments by YouTube staff.

    Posted by Howard Owens | January 22, 2009, 4:44 am
  2. Not on my page.

    Posted by Anonymous | January 23, 2009, 8:14 am
  3. Great idea. Of those will embrace it, some will see great success from it and create new media brands. Newspaper and TV station sites will reject it out-of-hand and continue in their death spiral.

    Posted by Anony Mouse | January 24, 2009, 1:05 pm
  4. You Tube and Warner Music Group have been goofy in the last week with WMG having several things pulled and then some accounts are suspended, others not.

    I’ve seen personally and one person told me that YT is not marking some clips as either audio or video not cleared by…

    Expect all heck to be the norm now and then.

    Posted by Anonymous | January 26, 2009, 7:37 pm
  5. How about Yertube?

    suckit

    Posted by Promo Guy | January 28, 2009, 1:57 am
  6. Give me a grape Tootsie Pop and I might, silly rude dude.

    Posted by Anonymous | January 28, 2009, 11:16 pm

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