Just wanted to wave the company flag a little bit here about the Today Show’s new iPhone app (iTunes), which just launched this morning. It was built in partnership with Zumobi with a unique design approach:
Instead of the standard list of headlines and navigation, you can browse a horizontal canvas of multimedia content by dragging left and right. Tap to zoom into a content category, tap again to launch video or read a news story. (You can see it demo’d on the air here.) A good example of designing a user experience for the device itself, not just grafting a website onto an iPhone app. (Full disclosure: I work at msnbc.com.)
