TV, radio sales teams gaining online traction

Posted by Cory Bergman on December 9, 2009

Here at ILM 09, the BIA Kelsey folks released some fascinating survey stats on sales channels — where local businesses go to spend their online ad dollars. The vast majority, 49%, use self serve to buy search ads. 24% go to yellow pages sales teams. 8% to ad agencies. 8% to newspapers. And 9% go to local TV and radio sales teams, up from 3% the year before. Why the big jump? BIA Kelsey analysts say it may be the broadcast sales teams are finally catching up with online ad products that resonate with local businesses.

Here’s the kicker: BIA Kelsey said of all the different sales channels, businesses say they’d rather work with local TV and radio sales teams. To me, this translates into a big opportunity for broadcasters to retool to become the trusted place for businesses to access all kinds of interactive ad products across many local experiences.

http://cheapbathroomvanitycabinets.co.uk Yi Akamiro

I don’t normally comment on blogs.. But nice post! I just bookmarked your site
http://kitchensarlesey.com/tag/kitchens Eugene Honeycott

The internet site feels essential!!! Thanx a lot for everything you’ve put into it. Just when I remember the group couldn’t get improve, you find ways to make it happen!
http://www.paintball-feniks.hr Coretta Laughner

I want to say your blog is kinda awesome. I always like to read something new about this because I have the similar blog in my Country on this subject so this help´s me a lot. I did a search on the subject and found a good number of blogs but nothing like this.Thanks for writing so much in your blog.. Greets, Coretta Laughner
http://www.wwgggtghfjhzfzudhj.com Synthia Daulerio

Hello.This article was really remarkable, particularly because I was searching for thoughts on this matter last Friday.
http://www.wwgggtghfjhzfzuhjkgdhj.com Sherilyn Wildsmith

Keep functioning ,remarkable job!
http://www.facebook.com/people/Prom-Dresses/100002489730188 Prom Dresses

A-Line Bridesmaid Dresses
THE Malaysian fashion industry has grown by leaps and bounds over the past decades. Ball Gowns

Bridesmaid Dresses
From having just a handful of celebrated designers to our couturiers being regularly featured in shows around the world, fashion has proven to be one of the nation’s strongest

and fastest-growing trades.Empire Bridesmaid Dresses
Today, more local designers and labels are making inroads into the international scene, supported by the Malaysian International Fashion Alliance (Mifa) through its Global

Fashion Inspiration (GFI) project.Sheath Bridesmaid Dresses
The GFI is a programme that helps to introduce and promote Malaysian fashion via fashion shows, exhibitions and trade fairs abroad.Recently,Black Bridesmaid Dresses
up-and-coming local brands KLutched and Ultra, through the GFI project, had the opportunity to showcase their collections at the prestigious fashion trade fair Tranoi

Fall/Winter 2011 in Paris, France. They were joined by established brands Farah Khan and Khoon Hooi, both of which have taken part in Tranoi for a few seasons.Blue Bridesmaid DressesTranoi is an exclusive international fashion trade fair that is held twice a

year – the spring/summer and fall/winter seasons – in Paris.Brown Bridesmaid DressesIt is

participated by hundreds of carefully selected designers from around the globe, who showcase their collections to traders and buyers. Gold Bridesmaid Dresses
It is a stepping stone for new designers to make a name for themselves internationally, as well as a way for established brands to expand their business.Green Bridesmaid DressesIt is also one of the most expensive fashion trade shows in the world, and

not every designer gets to participate every season.Ivory Bridesmaid DressesSome of those who

have carved a name for themselves through Tranoi are 27-year-old designer Alexander Wang (who is based in New York) and 39-year-old German designer Bernhard Willhelm.We checked

out what the four local brands had to offer at Tranoi this time around, and how much the trade fair has helped in exposing them to the world.Orange Bridesmaid DressesThis brand can already be considered a regular at Tranoi, having taken

part eight times in four years. Pink Bridesmaid Dresses
Farah Khan has grown so much since it started in 2003, and is showing no signs of slowing down anytime soon.Purple Bridesmaid DressesHelmed by Datuk Farah Khan, founder and president of The Melium Group, the brand is synonymous with sophisticated style and fine

quality. Red Bridesmaid Dresses
Currently, Farah Khan is available in 44 cities including New York, Los Angeles, Paris, Dubai, Sao Paolo, Moscow, Melbourne and Sydney. The brand recently opened two new

boutiques in Bali, Indonesia.Silver Bridesmaid Dresses
The main line sees a collection of glamorous yet wearable designs, with a focus on evening wear and cocktail dresses, as well as resort wear which comprises easy-to-wear

holiday-inspired kaftans and dresses.White Bridesmaid Dresses
The brand has introduced a new sister line called “FK”, a collection of stylish jersey daywear.Each item is hand-crafted with beautiful embellishments, which is the label’s

signature style.These embellishments, as well as the simple silhouettes and classic designs, are probably what attracted Hollywood starlets such as Rose McGowan, Lauren Conrad,

Jaime Pressly and Maria Bello to wear Farah Khan dresses.Yellow Bridesmaid Dresses