Reputation management ‘will define future’ of local

One of the brightest emerging businesses in local is “reputation management,” or the ability for local businesses to track everything that’s being said about them, from Twitter to CitySearch — even watch how their reviews are trending. Here at ILM 09, Marchex and CloudProfile demo’d their reputation systems, and they’re slick. (You can watch a quickie Marchex demo in this video here.) At the end of the session, BIA Kelsey analyst Matt Booth said reputation management “will define the future” of local marketplaces.