EveryBlock, which is owned by my employer msnbc.com, unveiled a new feature at CES today called notify your neighbors. “For the first two years of our site’s existence, we did all the work in compiling neighborhood news,” explains EveryBlock founder Adrian Holovaty. “Now, we’re opening it up to you.”

From either EveryBlock.com or the location-aware EveryBlock iPhone app, you can post a lost pet, warn neighbors of a crime or just pose a question to the neighborhood. “It’s intentionally open-ended,” Holovaty explains. “Use it for classifieds, use it to report local news, use it to ask questions or otherwise pass information to your neighbors.” One guy is even posting interesting calls from the police scanner. “What’s cool here isn’t just that we’re opening up to let anybody post, but the way we funnel each message to the appropriate blocks and neighborhoods,” Holovaty explains. (Full disclosure: I work with EveryBlock in my product role at msnbc.com.)

Plus: Read more about the new feature on ReadWriteWeb

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