In an effort to “find a way to pay for all this ‘journalism that matters,’” Justin Carder of Neighborlogs and the Capitol Hill Seattle Blog offers a rundown of the state of local advertising for indie news startups in Seattle.
Carder’s analysis comes in response to a query related to the 3-day Journalism That Matters conference which begins today at the University of Washington.
Carder’s company is offering its own advertising solution, named Instiads, to help local news startups grow their revenues and network together, so he has a ground-level view. He dissects ad types, pricing, sales methods and innovation. It’s a worthwhile read, especially if you are just getting started with an independent news site, or if you work for a local media company and wonder what the independents are up to.
