Demand Media CEO Richard Rosenblatt says he’s tired of his company — which taps freelancers to quickly create custom content tied to search engine demand — getting portrayed as substandard publishing house. So he penned a manifesto, explaining what makes Demand Media different — not necessarily better — than traditional journalism. “While more traditional media companies focus on supplying experiences they believe consumers might like, we’re unapologetically dedicated to delivering the ones they already demand,” he writes, pointing out that Demand Media isn’t in the investigative news business, but focuses on how-to “service journalism.”
Roseblatt also defends Demand Media’s heavy reliance on the freelance community. “What is wrong with coming up with a way for thousands of writers — who have been laid off, by the way, from news organizations — knowing exactly how much they make, selecting their own topics and publishing when they want?” asked Rosenblatt. “We’re trying to find a new and innovative way to make content.”
Earlier: Freelance writing fees sinking fast
