We’ve been writing about how location-based apps on mobile phones are going to change the way local advertisers do business. AdAge has a nice wrapup of how:
Foursquare, for one, allows small business to target offers based on a user’s actual proximity to their location. These offers can deliver heightened relevance by appealing to a player’s status, nearby friends, or demonstrated preferences. A similar service, Gowalla, has experimented with branded badges and actual prizes that users can win if they check in at a location. Google is also catering more to local businesses by making their Place pages more mobile-friendly.
Do you have a mobile strategy that includes location-based advertising? The tea leaves all suggest this is the place to focus your efforts this year.
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