We’ve been writing about how location-based apps on mobile phones are going to change the way local advertisers do business. AdAge has a nice wrapup of how:
Foursquare, for one, allows small business to target offers based on a user’s actual proximity to their location. These offers can deliver heightened relevance by appealing to a player’s status, nearby friends, or demonstrated preferences. A similar service, Gowalla, has experimented with branded badges and actual prizes that users can win if they check in at a location. Google is also catering more to local businesses by making their Place pages more mobile-friendly.
Do you have a mobile strategy that includes location-based advertising? The tea leaves all suggest this is the place to focus your efforts this year.
RELATED: Terry Heaton on Borrell study showing mobile advertising poised to take off.
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I have many friends who struggle with their ceelphone plan's MINUTES as it stands. I've yet to see a 3G device in my town, not even from visitors. Ads? More prepaid phones are likely. All those people who went 'landline free' before the economic hoohah are scrambling to contain costs. Advertising is the least of any concerns.