Local advertising play
Yodle announced today it has secured a $10 million Series D round of funding from existing investors. The round was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. The Series D funding round brings Yodle’s total financing to $38 million. The company will use the cash infusion for “increased investment in innovation and new product launches to be announced in the coming months,” according to the press release.
New York-based Yodle reported triple-digit growth with a 135% year over year revenue increase in 2009. The service is a combination of lead generation and SEO/SEM, focusing primarily on professional services businesses, health and medical professionals and home improvement. The company said it plans to continue expanding its local advertising network to over 75 hyperlocal web publishers, too.


