The Pew Internet & American Life Project has released its latest study, “Social Media and Young Adults.” It finds a decline in blogging among teens and under-30s. The number of teens now blogging is half of what it was in 2006. Where did they go? You guessed it – nearly 75% of them are using social media sites. Adult usage of social media is up 10% from November 2008. Other topline findings (quoting and paraphrasing from the report):
Facebook is currently the most commonly-used online social network among adults. Among adult profile owners 73% have a profile on Facebook, 48% have a profile on MySpace and 14% have a LinkedIn profile.
Young profile owners are much more likely to maintain a profile on MySpace… (while) adult profile owners under thirty and those thirty and older are equally likely to maintain a profile on Facebook.
Teens aren’t using Twitter in big numbers. Only 8% of internet users ages 12-17 use it. (However) 19% of adult internet users use Twitter or similar services to post short status updates and view the updates of others online.
The impact of the mobile web can be seen in young adults’ computer choices. Two-thirds of 18-29 year olds (66%) own a laptop or netbook, while 53% own a desktop computer. Young adults are the only age cohort for which laptop computers are more popular than desktops… (and) African Americans adults are the most active users of the mobile web.
There is a lot of insight to be found in the report, and we recommend reading it. Your mobile and social strategies should be at the top of your priority list right now, and this report can get you started.
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