Borrell Associates’ Local Online Advertising Conference started today in New York, and we’re already learning plenty. paidContent reports that Jeff Jarvis kicked things off with “an extensive report about the revenue possibilities presented to hyperlocal sites.” McClatchy VP Chris Hendricks spoke of his company’s hybrid strategy that attacks hyperlocal content from amateurs and pros. And Chris Jennewein, president of U.S. Local News Network, talked about how using “old” media such as billboards and radio can help build a hyperlocal community. Follow paidContent’s excellent coverage, or search the Twitter hashtag #borell.
Related – Borrell vs Potts: Can Local Advertisers Be Sold on Local Online News? (Poynter)
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