We now know the Super Bowl was the most-watched television program of all time. But viewership goes up and down during the program. So which ad was seen by the most people? It turns out it was the ad by the people. The Doritos “Snack Attack Samurai” ad was seen by 116 million people. It was submitted by a Minneapolis filmmaker as part of a Doritos contest. Notes Eric Deggans at tampabay.com blog The Feed: “The results don’t bode well for professional ad guys, who saw upstarts from across the country dream up the best-liked ads in the biggest commercial showcase on television.”
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Being from Minneapolis, I'm really happy for these guys (I know one of the actors) — but isn't this a silly metric? I think it has more to do with the fact that this commercial was the first spot in the break after the 4th quarter interception in a very close game.
I think it was most viewed by luck, essentially.
Was Hella Good Ad, DJ. Run with that.
Hooray for amateurs, but honestly, I didn't think any of the Doritos ads were very funny this year
No question, JD, that this wasn't a function of which ad was the most popular. It was the timing that helped put the ad over the top. In fact, the “Samurai” ad wasn't even the most popular Doritos ad – that went to the “Dog Collar” ad, according to the USA Today ad meter.
The fact that no new products were introduced and it basically became a popularity contest proves to me that the VEHICLE (the GAME) far outclassed the ads, they were basically PABLUM and TRIVIAL and even THE WHO were pushed forward unready to go yet locked in place because of the ADVERTISING behind it and the need for ratings from a game it was certain would be a blowout in rapid time (more or less the opposite of what they expected though).
Nobody really says much about the Saints. It's mostly about ads and how badly Roger Daltry sang versus the incredible light show. Roger got a lot of sniping and a few of us had to explain that it was his health and not his voice and on top of that how there were more than two writing who'vw likely never heard the Who beyond “CSI”.
No, PATHETIC year for advertising. even with the maudlin attempt at a sentimental Google ad.