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Super Bowl becomes most-watched TV show ever

So much for the articles that said the numbers for the 1983 finale of M*A*S*H would never be topped. Sunday’s broadcast of the Super Bowl on CBS scored 106.6 million viewers, a new record for a TV audience. Writes the Huffington Post:

Compelling story lines involving the city of New Orleans and its ongoing recovery from Hurricane Katrina and the attempt at a second Super Bowl ring for Indianapolis quarterback Peyton Manning propelled the viewership.

It didn’t hurt that the game went right down to the fourth quarter, too. The M*A*S*H finale scored 106 million viewers. (HuffPo reports that Alan Alda sent his congrats to CBS on the new record. M*A*S*H was a CBS show.) It has been conventional wisdom that the M*A*S*H number would never fall, given the fragmentation of the TV audience and the sheer number of choices people have for entertainment.

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Discussion

Comments for “Super Bowl becomes most-watched TV show ever”

  • The Unknown Known
    I suspect some PR hooey concerning this claim.
  • Excellent point, Andrew.
  • AndrewTyndall
    It also did not hurt that millions of households were snowed in.
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