Growth continues like crazy on the Social Web, with Facebook showing an increase of sharing in the past six months to the tune of 500%. The now-400-million Facebook users each post an average of 12 items per week. This is an audience you simply have to empower to share your content. There’s no avoiding the power of the social networks to help with your traffic and brand. Writes All Facebook:
“Facebook users continue to be highly active (with 50 percent of users logging into the site daily) and are increasingly using the site as a tool for sharing stories with their friends… (one) explanation is an increased number of sites that have implemented Facebook Connect… Additionally, Facebookâs new share analytics tools have made it easier for website owners to enable users to share their content on Facebook.”
Do you have Facebook sharing tools on your site? Do you encourage your audience to use them? Do you promote them? The social web changes every day, and it’s a major part of our job now to stay on top of it and not wait until it’s too late.
