THE HOME OF SOCIAL TV

Yahoo: Bing deal will help local partners

Posted by Steve Safran on February 19, 2010

PaidContent2010 is underway (follow the event on Twitter and watch the live stream), and Yahoo EVP Hilary Schneider spoke about the Bing deal and the impact on the newspaper consortium. “More money. We can accelerate rate of innovation. Better advertising ROI,” she said, adding that Yahoo’s expanded emphasis on local will not compete with newspaper partners because Yahoo has no plans to create its own local content.

Also at PaidContent2010: Digital media execs talk about new revenue models